INDIAN TELEVISION & SATELLITE CHANNELS
India’s entertainment and media industry, which generated $ 15 billion in 2013, will be worth $ 31 billion by 2018, according to a report. The television industry’s revenue rose from $ 5 billion in 2012 to $ 6 billion in 2013, driven by digitisation and rise in subscription, it said citing a PwC-CII study. The TV sector is projected to continue to lead the industry and is likely to reach $ 12 billion by 2018. The annual growth rate of internet access and internet advertising was 47 per cent and 26 per cent respectively, the fastest growing segments.
Television in India is a huge industry which has thousands of programs in many languages. The small screen has produced numerous celebrities. More than half of all Indian households own a television. As of 2016, the country has a collection of over 857 channels of which 184 are pay channels In India, relationship is given more importance than ethics. This makes Indians to compromise on ethics whenever it is convenient. This particular aspect of Indian culture dominates Indian television. There are four kinds of programs that makes it to the television every day.
- Family Drama
- Hindu mythology programs.
- Sports (Mainly Cricket)
Out of above four segments, Soaps hogs almost 75% of the content.
Most of the Indian TV serials promote family problems without any solutions. The content is all about fighting with each other. A negative concept that attracts people because of demonic forces operating through these cheap TV serials. All the TV serial glorify deception. They feed on deception and they intentionally do not establish that deception is bad. They glorify deception. A simple example is: protagonist manipulates and wins at the end. The character that compromise on ethics is the most popular among viewers. The reason behind this is that viewers have no options or choices as no positive content is given to the viewers. Invasion of web-series has made R rated content available to millions of Indian citizen a click away.
Let us do positive media.
Shepherd India staff.